Back in 2015, while we were both working in elite sports, we watched another documentary about the negative impact that people have on the planet. Although we were both touched, hope settled in and the seed of the Sustainable Athlete was planted: a combination of the love for sports and taking care of Planet Earth.
The seed was germinated towards the end of 2017, when we went to the Amazon in Brazil for a few weeks. Right there we saw with our own eyes the devastating effect of cutting down the rainforest, in order to make place for grazing cows and soy fields. We also had many conversations with local people (like shamans and indigenous tribes) and the urgency of action became very clear. This empowered our mission even more: raising consciousness and creating awareness for sustainability in sports and through sports.
The Foundation was officially founded in 2018!